The most common version of this problem is a Vietnamese site run
through machine translation. The words become English; the site does
not. Product pages still assume the reader already knows your
categories, contact details still assume the reader is in Vietnam, and
the phrasing is close enough to be understood but far enough off to
make a cautious buyer hesitate.
The second version is a site that looks impressive and says nothing.
Full-screen video, a slogan, a stock photo of a handshake — and no
minimum order quantity, no material specifications, no lead time, no
certifications, no factory information. A buyer comparing four
suppliers will drop the one that makes them ask basic questions by
email.
The third is silence after the enquiry. The form goes to an address
nobody checks, or it sends a message with no company name, no country
and no product, so nobody can act on it.
We design against all three: written for a reader who does not know
you, specific enough to be compared, and wired so the enquiry reaches
a person who can answer it.